Introduction to Digital Marketing

About Course

This course introduces students to the exciting world of digital marketing. Learners will explore how businesses leverage online platforms to build brand awareness, attract customers, and drive sales. Covering essential areas like social media marketing, email marketing, search engine optimization (SEO), paid advertising, and content marketing, this course provides a hands-on, practical approach to understanding the digital landscape.
By the end of the course, students will have the foundational knowledge and tools to create effective digital marketing strategies for brands, businesses, or personal projects.

Course Content

Module 1: Introduction to Digital Marketing
This module introduces the basic concepts of digital marketing, explaining how it differs from traditional marketing. Students will learn the major opportunities, trends, and challenges businesses face in the online space.

Module 2: The Digital Marketing Ecosystem
Students will explore the different types of digital media (owned, earned, and paid) and how they work together to build a customer journey. The module emphasizes understanding how consumers interact with brands online.

Module 3: Website and SEO Basics
This module explains the importance of websites in digital marketing and introduces SEO (Search Engine Optimization) as a method to increase visibility. Students will learn basic on-page and off-page SEO techniques.

Module 4: Content Marketing
Here, students discover how valuable content attracts and retains customers. The module covers different types of content (blogs, videos, podcasts) and how to create a basic content strategy.

Module 5: Social Media Marketing
Students learn how to use platforms like Instagram, Facebook, LinkedIn, and TikTok for brand promotion. The focus is on creating engaging content, building communities, and measuring social media performance.

Module 6: Email Marketing
This module shows how email remains one of the most powerful digital marketing tools. Students will learn how to build email lists, design effective campaigns, and automate their communication with audiences.

Module 7: Paid Advertising (PPC and Display Ads)
Students are introduced to paid advertising through platforms like Google Ads and Facebook Ads. The module covers basics like keyword targeting, ad budgeting, and testing ads for better results.

Module 8: Influencer and Affiliate Marketing
This module dives into how brands collaborate with influencers and affiliates to reach wider audiences. Students will understand partnership models, campaign setup, and ethical considerations.

Module 9: Analytics and Measuring Success
Students learn how to track and measure digital marketing performance using tools like Google Analytics. The focus is on identifying key metrics, interpreting data, and using insights to improve campaigns.

Module 10: Creating a Basic Digital Marketing Strategy
In the final module, students pull together everything they've learned to create a simple but effective digital marketing strategy. They will practice setting goals, choosing channels, budgeting, and presenting a campaign plan.

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Introduction to Digital Marketing

About Course

What Will You Learn?

Course Content

Module 1: Introduction to Digital Marketing
This module introduces the basic concepts of digital marketing, explaining how it differs from traditional marketing. Students will learn the major opportunities, trends, and challenges businesses face in the online space.

Module 2: The Digital Marketing Ecosystem
Students will explore the different types of digital media (owned, earned, and paid) and how they work together to build a customer journey. The module emphasizes understanding how consumers interact with brands online.

Module 3: Website and SEO Basics
This module explains the importance of websites in digital marketing and introduces SEO (Search Engine Optimization) as a method to increase visibility. Students will learn basic on-page and off-page SEO techniques.

Module 4: Content Marketing
Here, students discover how valuable content attracts and retains customers. The module covers different types of content (blogs, videos, podcasts) and how to create a basic content strategy.

Module 5: Social Media Marketing
Students learn how to use platforms like Instagram, Facebook, LinkedIn, and TikTok for brand promotion. The focus is on creating engaging content, building communities, and measuring social media performance.

Module 6: Email Marketing
This module shows how email remains one of the most powerful digital marketing tools. Students will learn how to build email lists, design effective campaigns, and automate their communication with audiences.

Module 7: Paid Advertising (PPC and Display Ads)
Students are introduced to paid advertising through platforms like Google Ads and Facebook Ads. The module covers basics like keyword targeting, ad budgeting, and testing ads for better results.

Module 8: Influencer and Affiliate Marketing
This module dives into how brands collaborate with influencers and affiliates to reach wider audiences. Students will understand partnership models, campaign setup, and ethical considerations.

Module 9: Analytics and Measuring Success
Students learn how to track and measure digital marketing performance using tools like Google Analytics. The focus is on identifying key metrics, interpreting data, and using insights to improve campaigns.

Module 10: Creating a Basic Digital Marketing Strategy
In the final module, students pull together everything they've learned to create a simple but effective digital marketing strategy. They will practice setting goals, choosing channels, budgeting, and presenting a campaign plan.

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About Course

What Will You Learn?

Course Content

Module 1: Introduction to Digital Marketing This module introduces the basic concepts of digital marketing, explaining how it differs from traditional marketing. Students will learn the major opportunities, trends, and challenges businesses face in the online space.

Module 2: The Digital Marketing Ecosystem Students will explore the different types of digital media (owned, earned, and paid) and how they work together to build a customer journey. The module emphasizes understanding how consumers interact with brands online.

Module 3: Website and SEO Basics This module explains the importance of websites in digital marketing and introduces SEO (Search Engine Optimization) as a method to increase visibility. Students will learn basic on-page and off-page SEO techniques.

Module 4: Content Marketing Here, students discover how valuable content attracts and retains customers. The module covers different types of content (blogs, videos, podcasts) and how to create a basic content strategy.

Module 5: Social Media Marketing Students learn how to use platforms like Instagram, Facebook, LinkedIn, and TikTok for brand promotion. The focus is on creating engaging content, building communities, and measuring social media performance.

Module 6: Email Marketing This module shows how email remains one of the most powerful digital marketing tools. Students will learn how to build email lists, design effective campaigns, and automate their communication with audiences.

Module 7: Paid Advertising (PPC and Display Ads) Students are introduced to paid advertising through platforms like Google Ads and Facebook Ads. The module covers basics like keyword targeting, ad budgeting, and testing ads for better results.

Module 8: Influencer and Affiliate Marketing This module dives into how brands collaborate with influencers and affiliates to reach wider audiences. Students will understand partnership models, campaign setup, and ethical considerations.

Module 9: Analytics and Measuring Success Students learn how to track and measure digital marketing performance using tools like Google Analytics. The focus is on identifying key metrics, interpreting data, and using insights to improve campaigns.

Module 10: Creating a Basic Digital Marketing Strategy In the final module, students pull together everything they've learned to create a simple but effective digital marketing strategy. They will practice setting goals, choosing channels, budgeting, and presenting a campaign plan.

Student Ratings & Reviews

Master In-Demand Skills with UNLOCKATRAINING

quick links

courses

Module 1: Introduction to Digital Marketing
This module introduces the basic concepts of digital marketing, explaining how it differs from traditional marketing. Students will learn the major opportunities, trends, and challenges businesses face in the online space.

Module 2: The Digital Marketing Ecosystem
Students will explore the different types of digital media (owned, earned, and paid) and how they work together to build a customer journey. The module emphasizes understanding how consumers interact with brands online.

Module 3: Website and SEO Basics
This module explains the importance of websites in digital marketing and introduces SEO (Search Engine Optimization) as a method to increase visibility. Students will learn basic on-page and off-page SEO techniques.

Module 4: Content Marketing
Here, students discover how valuable content attracts and retains customers. The module covers different types of content (blogs, videos, podcasts) and how to create a basic content strategy.

Module 5: Social Media Marketing
Students learn how to use platforms like Instagram, Facebook, LinkedIn, and TikTok for brand promotion. The focus is on creating engaging content, building communities, and measuring social media performance.

Module 6: Email Marketing
This module shows how email remains one of the most powerful digital marketing tools. Students will learn how to build email lists, design effective campaigns, and automate their communication with audiences.

Module 7: Paid Advertising (PPC and Display Ads)
Students are introduced to paid advertising through platforms like Google Ads and Facebook Ads. The module covers basics like keyword targeting, ad budgeting, and testing ads for better results.

Module 8: Influencer and Affiliate Marketing
This module dives into how brands collaborate with influencers and affiliates to reach wider audiences. Students will understand partnership models, campaign setup, and ethical considerations.

Module 9: Analytics and Measuring Success
Students learn how to track and measure digital marketing performance using tools like Google Analytics. The focus is on identifying key metrics, interpreting data, and using insights to improve campaigns.

Module 10: Creating a Basic Digital Marketing Strategy
In the final module, students pull together everything they've learned to create a simple but effective digital marketing strategy. They will practice setting goals, choosing channels, budgeting, and presenting a campaign plan.